De + van Marianne

My Role
social & webvertising director

Online storytelling, from personal portraits to 'bite sized' social posts

A strong heart means having strength, energy and joy in life. In the content series "The + of..." we follow men and women aged above 50 who live life to the full.

With my team I developed a rich media campaign to promote the video. Working closely together with media agency DEPT a dynamic social campaign was created using Dynamic Creative Optimisation to create a broad array of creatives to enricht the campaign and make an even more personal impact with the target audience. These dynamic blocks of social content - texts, photos and videos - were optimized live during the campaign to boost results.


+38% lift in brand consideration

+4% lift in brand loyalty

+30% lift in positive communication awareness