Diesel Fragrances

Only The Brave Wild

My Role
art direction
Moxie Amsterdam

For the launch of the crossmedia campaign of Diesel's newest fragrance Only The Brave Wild I developed the concept and helped realize a 'wild' experience at Antwerp Central Station, combining urban and jungle in an immersive way. From my initial concept sketches to handpicking the fake plants and helping to design the walls and screens - I was involved in every stage of the project.

Below an overview of some of my personal concept sketches for this project.

The original pitch sketch
Production sketch - exterior
The actual build in Antwerp Central Station
Concept sketch - crocodile scene
Concept sketch - spider scene
Concept sketch - product reveal