The hero of all Telfort campaigns is Hans. He's an ex-miljonair. And he's always looking for clever ways to live his high class lifestyle but on a small budget. In this campaign, at the Koopjes Kermis (Sale Carnival Fair) he wins every prize and feels like a real winner - just like he does with his telecom deals from Telfort.
Taking inspiration from the TV commercial, the creative team and I turned all digital media into part of the fair - news website Nu.nl turned into a ball booth, Hans drove around the social ads with his bumper car and rode a horse in a merry-go-round. On Youtube he got his hands on the ride’s audio controls.